Thursday, January 16, 2025
11AM – 12:15 EST
Presented by Jon Russell, Vice President, Life Sciences, RCM Life Sciences
In today’s increasingly interconnected online world, customers expect seamless and consistent experiences no matter where, when, or how they engage. Embracing an omnichannel marketing strategy for a product launch enables an organization to transcend the limitations and rigidness of the historically siloed approach. It provides an elevated level of interaction to all customers simultaneously and in a more responsive way than previously possible. By viewing potential customers and KOLs through an omnichannel lens your sales and marketing teams can create this consistent, integrated experience across all customer touchpoints to maximize your organization’s reach, build lasting relationships, and significantly improve the outcome of your product launch.
RCM Life Sciences has experience guiding our clients in the preparation and execution of these strategies across multiple therapeutic areas and domains. During this webinar, RCM will cover the key elements needed to establish a workable and effective omnichannel strategy, along with the timing, key deliverables, and milestones leading up to launch.
Benefits of attending:
- How to increase customer engagement by providing relevant content for the individual
- How to improve the reach and depth of your marketing campaigns
- How to utilize the data gathered from your customers to improve insights and make your messaging more effective
- How to develop a constant message “Theme” while providing individualized content
- How to maintain Regulatory compliance across all communications
- How an Omni channel approach can reduce your spend while achieving better results
