In recent years, the Medical function within pharmaceutical and biotech companies has grown exponentially—some say to the point of eliminating the need for sales representatives. Many health care professionals view MSLs and other Medical personnel as trusted resources, who are able to provide information not only about the company’s product, but also about current research and trends in the treatment of patients with a particular disease. Key opinion leaders look to MSLs to help them wade through the morass of published data and to provide insights on health outcomes and the real-world effectiveness of drugs that they can use in the exam room. As personalized medicine becomes the norm, the need for medical education from highly trained scientific professionals on the use of these complicated products will only grow.
In response, companies are increasingly allowing their MSLs to engage in proactive communications with health care professionals. Some have expanded the scope and content of information they make available on medical information websites. This session will explore the changing role of Medical in the commercialization of pharmaceutical and biotech products. We will discuss the interplay between Medical and Commercial and consider ways to empower Medical teams to provide information to stakeholders in a compliant manner. In addition, we will consider how companies can assess the value of MSLs and how they can leverage the insights MSLs bring back from their discussions with clinicians and academics.
Top 10 Reasons To Attend:
- Learn about trends in proactive outreach by MSLs.
- Discuss whether and when off-label information can be provided to key opinion leaders.
- Hear the government’s view of MSL interactions with health care professionals.
- Understand the role of the MSL pre-launch.
- Gain insight on appropriate interactions between Medical and Commercial.
- Consider the guardrails for MSL communications with non-physician stakeholders, such as payers and patients.
- Explore whether companies should allow standing Medical requests.
- Get advice on how to avoid MSLs being perceived as “smarter sales reps.”
- Address whether and how MSLs should remain unbiased.
- Learn how to ease concerns within Medical about the “new normal.”